Company aim ：
Become respected and the most creative global advanced company.
 Company duty ：
Create value for customers、Create opportunity for employees、Create benefit for stockholders、Take responsible for society.
 Company spirit ：
Hard、Sincerity、Team、Innovation.
 Valuable conception ：
Research the best products、Provide the best services、Establish the best brand.
 Manage notion ：
Sincerity and Endeavor、Equality and Justice、Reform and Innovation